Smarketing to Win

B2B Sales and Marketing is broken in many companies. Traditional functional structures pushing product inhibit response to market and best use of modern management tools. I use current tools and common sense to integrate sales and marketing into one efficient whole - driven by matching rewards and complementary objectives. My concept is Smarketing and my tools are structural rationalisation - deliverable in most B2B businesses where CEO or Chairman wants to lead rather than follow.

Wednesday, April 21, 2010

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posted by Brian Catt @ 11:30 AM  

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